Deepfake Celebrity Scams Are Now a Daily Occurrence in India: Here's What McAfee's Latest Data Reveals
Deepfake Celebrity Scams Are Now a Daily Occurrence in India: Here's What McAfee's Latest Data Reveals Indians now encounter an average of 4 deepfakes per day, with Shah Rukh Khan and Alia Bhatt topping the list of most exploited celebrities. Here's what McAfee's 2026 data shows about deepfake scams, and how to protect yourself. Scrolling through Instagram or WhatsApp in India now means encountering, on average, four deepfakes a day, a number that would have sounded implausible just a few years ago. According to McAfee's "State of the Scamiverse" report and its companion "Most Dangerous Celebrity: Deepfake Deception List," 90% of Indians have been exposed to fake or AI-generated celebrity endorsements, with victims losing an average of ₹34,500 per incident. Shah Rukh Khan, Alia Bhatt, and Elon Musk top the list of the most exploited names, their faces and voices hijacked to sell everything from skincare products to crypto trading sche...